Things to do to impress SAP users and SAP decision makers

Reaching and impressing your target customers is not a cakewalk. It needs lots of smart strategies and right steps to do that. SAP decision makers are considered to be one of the busiest lot of IT decision makers. They play a key role in purchasing products and services for their companies. Today I would like to present before the B2B marketers “Things to do” list to reach and impress SAP users and SAP decision makers.

Follow email marketing best practices – Email marketing experts have outlined some of the best practices for B2B marketers to follow. It is always a great idea to follow them. Not all practices can apply good for your business but simply ignoring them is a really bad thing.

Must have a social-media strategy - No marketer can generate leads this 2010 without engaging their target customers through social media. Social media has to be an integral part of your marketing strategies. It has lots of benefits. You get to reach your target SAP users, listen what they are talking about you and expecting from you.

Send relevant messages in time – Email blasts will never work to impress SAP decision makers. Prepare a schedule and stick to it. An untimely sent valuable email is a worst think to annoy your target SAPians and worst they may report SPAM or surely hit the unsubscribe button.

Look at your database – You SAP customers database needs a regular updation and cleansing. After every email campaign you host make sure you have removed the unsubscribe, hard bounces and those SAP users who have not opened your emails continuously even on the 10th time.

These are some of the simplest but effective things to bring into practice to impress the SAP users and SAP decision makers.

It's all about time dear

In the above picture you can see three different graphs revealing three different stories of three different companies. These graphs were sent by our clients regarding the open rates at different times. All these graphs helped us to draw some conclusions that we would like to share with smart our marketers.

1. NO matter how well crafted your email is
2. NO matter how appropriate it is for your target audience...

Your email campaign will never give 'golden gooses' if it fails to reach your prospects at the time they are looking for. No wonder, your email is not the only email in your prospect's/customer's Inbox, it also has some tens of alerts from social networking sites, business meeting details, personal mails, etc. So, the chance of getting it noticed by everyone instantly is never possible.

Secondly, every one has their own priorities and way of taking business emails. No doubt subject lines, call to action , etc., are important to be considered plus also to know what hint is your own past campaigns giving. We always emphasize on Test, Test, Test but we somehow fail to draw conclusion about the timing when exactly the prospect read your email.

This timing can be learn through one way: Prepare graphs (open rate vs. time) of previous campaigns and draw conclusion if it was 10 hrs after the campaign was rolled out or it took 21 hrs to open.

Which section of your SAP users List opened in the early hours of a day and who else are wise owls (open your email in late evenings and nights).

If your clients and prospects are all across the globe then such graphical analysis is a must because 2.30 pm EST can be 8.30 pm (or 3.00 am) for some countries.

So you see it's all about time. What is your graph indicating? Do share. We would love to know that.

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